Enterprise Edition

ENTERPRISE VERSION

CHINA LUXURY BLUEPRINT 05•2015

The Enterprise Version of the Bomoda Blueprint is designed for organizations that want to create effective marketing plans and reach critical business goals. We work with our Enterprise clients to examine the findings from the data. We go in-depth to discuss best practices for acting on the strategic and tactical insights into the brand’s performance. The Enterprise Blueprint includes the Premium Version of the Blueprint, a 2-hour consultation with the Bomoda team, and a customized executive summary of the blueprint.

pricing-table-enterprise

Table of Contents – Enterprise Blueprint

  1. Introduction
  2. Methodology
  3. Key Findings
  4. Overall Survey Results
  5. Business Outcomes: Brand Rankings and How to Drive Improvement (By Marketing Channel and With Specific Tactical Recommendations)
  1. Awareness and Perception
    1. Brand Awareness
    2. Perception as Luxury
  2. Purchase and Intent
    1. Purchased or Received: Past Year
    2. Purchased: Past Year
    3. Received: Past Year
    4. Intend To Purchase: Next Year
  3. In-Store and Ecommerce Purchase
    1. Ecommerce from Chinese Websites
    2. Retail Stores in China
    3. Ecommerce from Websites Outside of China
    4. Retail Stores Outside Of China
    5. Duty Free Stores
  4. Brand Direct and Reseller Purchase
    1. Brand Direct
    2. Official/Authorized Retail and Ecommerce
    3. Daigou (Unauthorized Resellers)
  5. In-Store Purchase in International Markets
    1. Hong Kong
    2. Japan
    3. South Korea
    4. Rest Of Asia*
    5. Europe
    6. United States
  6. Payment Method
    1. Cash
    2. Credit / Debit
    3. China Unionpay
    4. Alipay
  7. Primary Rationale for Purchase Decision
    1. Authenticity
    2. Price
    3. Convenience/Speed
  • Access to the Bomoda Brand Digital Data Digest
  • Brand-Level Survey Performance
    1. 3.1 Phillip Lim
    2. Alexander McQueen
    3. Alexander Wang
    4. Balenciaga
    5. Bally
    6. Balmain
    7. Bottega Veneta
    8. Bulgari
    9. Burberry
    10. Cartier
    11. Celine
    12. Chanel
    13. Chloe
    14. Christian Louboutin
    15. Coach
    16. Dior
    17. Dolce & Gabbana
    18. Ermengildo Zegna
    19. Fendi
    20. Giorgio Armani
    21. Givenchy
    22. Gucci
    23. Hermes
    24. Hugo Boss
    25. Jimmy Choo
    26. Kate Spade
    27. Kenzo
    28. Loewe
    29. Louis Vuitton
    30. Marc Jacobs
    31. Max Mara
    32. Michael Kors
    33. Miu Miu
    34. Moncler
    35. Mulberry
    36. Oscar de la Renta
    37. Prada
    38. Proenza Schouler
    39. Ralph Lauren
    40. Roberto Cavalli
    41. Roger Vivier
    42. Saint Laurent
    43. Salvatore Ferragamo
    44. Stella McCartney
    45. Tiffany
    46. Tod’s
    47. Tom Ford
    48. Tory Burch
    49. Valentino
    50. Versace
  • About Bomoda
  • Appendix

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