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OUR SOLUTIONS


ANALYTICS PLATFORM

Bomoda has built a powerful data platform that holistically measures brand performance in China. Derived from publicly available information, we incorporate hundreds of data points from social media, search, e-commerce, mobile and more. Our dashboard yields a clear view of a brand’s traction in-market and abroad, supported by our algorithms, which helps identify the Key Performance Indicators that match with success. This dashboard and algorithm can focus on brands, product lines and individual SKUs.


CLIENT DATA INTEGRATION

Fusing our market intelligence with our clients’ proprietary data, our team partners with brands to create a fully-realized view of their performance and opportunity. We integrate with a diverse array of data sources, including CRM, analytics (e.g., GA/Omniture) and Point-of-Sale systems, gleaning insights that serve as cornerstones for growth.



COMPETITIVE TRACKING

Moving beyond our clients’ data, we provide critical insight into competitive sets—helping our clients track specific competitor and general industry performance. This information is delivered alongside client data, facilitating simple comparison and trend identification.


STRATEGIC ANALYSIS

With data as our foundation, we partner with clients to create potent, sustainable approaches to the China opportunity. Our consulting sessions help our customers develop essential, market-specific roadmaps for measurable improvement, supporting better decision-making, customer development and product alignment.



OUR PHILOSOPHY


The global Chinese consumer is well-traveled and digital-first


A brand’s unique essence must remain consistent across all channels worldwide


A brand story is best communicated with a culturally relevant approach


Meaningful growth requires a committed strategic vision and precise execution


BRANDS WE’VE WORKED WITH


Partners

PRESS

  • Unlike other survey-based brand rankings on China…Bomoda offers a comprehensive picture of how the target brands interact with Chinese consumers

    Huffington Post
  • Bomoda is uniquely capable of articulating Western beauty, fashion and culture in a manner that relates to the Chinese consumer

    Luxury Daily
    Subtitle
  • Bomoda gives brands their own ‘Open Sesame’ for China

    Huffington Post
    Huffington Post
  • Bomoda recognizes the exceptional opportunity with Chinese customers…

    Women's Wear Daily
  • Bomoda delineates strategic and tactical priorities for brands to achieve future growth

    Huffington Post
  • Bomoda is innovating where many Western retailers have failed: providing all the help [Chinese] customers need to navigate retailers’ websites…

    Crain's New York
    Subtitle
  • Using critical data…Bomoda transforms item-focused consumers into world-class shoppers

    W Magazine
  • Bomoda helps brands better focus their efforts and understand which resources to leverage in China

    Women's Wear Daily
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Read Our Latest Report

Bomoda Brand Index

INTO CHINA:
2014 BOMODA BRAND INDEX
Find our exclusive rankings & analysis on how 300 Western brands have impacted Chinese consumers.